Google Business Profile Post Guidelines for 2025 Checklist

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Google Business Profile new Terms

You’re no doubt excited to get stuck into setting up GBP Posts for your business or your clients, but there are a few things you need to be aware of before you do. Before Google shifted in terms of the longevity of Posts, Event Posts always used to show first in the ‘Posts carousel’ and only shifted once the event had expired. If you click on the Post, you can then scroll through all GBP Posts from that business. On a desktop in Google Maps, Posts show just under the primary business informatio

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Google Business Profile Posts offer a great opportunity to attract and convert customers, as well as providing Google with lots of information about your business in terms of ‘entity’. For businesses with multiple locations, or for agencies managing posting on behalf of a number of locations, you’ll probably need to look into third-party automation. 24/7 AI receptionist I can think of a small handful of scenarios where someone might want to share a Post, in the example of ‘offers’ posts. In this case, an area of the Google Business Profile that businesses are used to 100% curating via GBP Posts is now open to user-generated content. Google probably got peeved that businesses couldn’t manage to post regularly (when they’d invested in making this lovely shiny functionality). If you publish your GBP website (which some small businesses do) then your Posts will populate your content, like on this Escape Room business.

AI Agents for GBP management for multi-location businesses

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Lolita Sells
Author: Lolita Sells

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