Our friends over at WhiteSpark published a brilliant report on the latest local search ranking factors Optimize my Google listing — and we’re here to give you a breakdown of what you should know. Businesses with higher citation volumes rank higher in local search rankings. Review signals make up to 15 percent of Google’s local search engine ranking factor
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You can add up to 20 service areas, either by city or postal code. You also have the ability to add temporary hours or holiday hours keeps your profile up-to-date and accurate. The Business Hours fields should be setup to match your actual business hours. The Business Hours field helps Google users understand whether you’ll be there when they reach out via phone or visit your location.
Business Description
In step 4 you will now update all of the information about your business on the profile. If not, at least you can check off the list that your profile has all the necessary images it needs. It can also be used as an effective tool to highlight new or popular products, creating an Instagram-esque mood to bring your profile to a whole new level. Aside from that, adding photos of the outside of your building helps customers recognize it as they’re driving up. Geotagging is an extra step, but it can help with ranking your images in Google image search. By including location data in your images, you make it easier for Google to accurately identify the where and what of the imag
Even a small difference in response rates between you and your closest competitor could make the difference between your location or theirs appearing in the Google 3-Pack. Reading and responding to online reviews is one of the best ways to boost your prominence. But just as important and often neglected is business review response. Make sure to solicit reviews from delighted and loyal customers. Still, as an SEO best practice, use headings to ensure your content is rich and well-organize
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